About me
I’m Flo, a Senior UX UI Designer who believes digital products should earn their place twice: by working effortlessly and by looking like unique. I design websites, apps and platforms where clear UX gives people confidence and bold UI gives them a reason to remember it.
I’m Flo, a Senior UX UI Designer who believes digital products should earn their place twice: by working effortlessly and by looking like unique. I design websites, apps and platforms where clear UX gives people confidence and bold UI gives them a reason to remember it.
My path has taken me through international teams and clients across many industries and time zones, within companies and on my own as a freelancer. I like being close to the people I design for: listening to their goals, shaping them into decisions, and building alongside interdisciplinary teams.
My path has taken me through international teams and clients across many industries and time zones, within companies and on my own as a freelancer. I like being close to the people I design for: listening to their goals, shaping them into decisions, and building alongside interdisciplinary teams.
I obsess over the details and I prefer never to settle for the safe option when a more distinctive one is within reach. My passion is to work on design that keeps raising the visual bar and to also guide other designers toward it, a role I’ve been enjoying a lot as a university UX professor.
I obsess over the details and I prefer never to settle for the safe option when a more distinctive one is within reach. My passion is to work on design that keeps raising the visual bar and to also guide other designers toward it, a role I’ve been enjoying a lot as a university UX professor.
My Experience
21-26
2025 – Present
Senior UX UI Designer
Superside
Designing large-scale websites and digital products as the UX and UI designer on each project, from setting the visual direction and building design systems to structuring Figma files for interdisciplinary collaboration. I present work and handle live feedback in client meetings, give art direction and feedback to designers from other disciplines, and explore AI-assisted workflows that make my process more efficient.
2021 – 2024
UX UI & Visual Designer
UNIT9
Designing digital experiences for international brands like Coca-Cola, Nike and The MET Museum, from pitching and discovery to production. I presented my work directly to clients and collaborated with other disciplines on visual digital design.
Senior UX UI Designer
Independent
Designing websites, apps and digital interfaces for clients around the world, working directly with each one from the first conversation to the final delivery.
2023 - Present
UX Professor
University of Buenos Aires
Teaching User Experience Design in the Graphic Design career at FADU, UBA, sharing my knowledge and practical methods with future professional designers.
More experience in LinkedIn
Recommendations
From letters of recommendation and comments on LinkedIn
From letters of recommendation
and comments on LinkedIn
From the very beginning, Florencia impressed me with her ability to understand complex requirements and translate them into intuitive and aesthetically pleasing interfaces. She played a pivotal role in several high-profile projects, in both pitches and production, including The Met Replica, where she was responsible for creating the mobile AR App interface and user experience. Her meticulous attention to detail and aesthetic flair significantly contributed to this and many other projects' success. On top of her knowledge and competence in the medium, she’s extremely reliable, responsible, organized and open to receive feedback. In summary, Florencia possesses the technical expertise, creativity, analytical skills, and collaborative mindset that make for an outstanding UX/UI Designer. It’s without hesitation that I give her my highest recommendation.
Elena Bàrbera
Creative Manager
From the very beginning, Florencia impressed me with her ability to understand complex requirements and translate them into intuitive and aesthetically pleasing interfaces. She played a pivotal role in several high-profile projects, in both pitches and production, including The Met Replica, where she was responsible for creating the mobile AR App interface and user experience. Her meticulous attention to detail and aesthetic flair significantly contributed to this and many other projects' success. On top of her knowledge and competence in the medium, she’s extremely reliable, responsible, organized and open to receive feedback. In summary, Florencia possesses the technical expertise, creativity, analytical skills, and collaborative mindset that make for an outstanding UX/UI Designer. It’s without hesitation that I give her my highest recommendation.
Elena Bàrbera
Creative Manager
Florencia has always been a genuinely kind and creative mind. Over the past few years, I have seen her wide range of design skills, from deck layouts, mockups, and photo-manipulations to her expertise in UI and UX design. She consistently added a lot of value to the projects she worked on, showing us better ways to improve the user journey and create highly efficient UIs. She has taught me a lot about UI and Figma and has given classes to the whole team. Sometimes I cannot believe that someone so young knows so much. Working together has always been a pleasure; we could always count on her commitment and creativity for any project.
Jessica Pezenti
Graphic Designer
Florencia has always been a genuinely kind and creative mind. Over the past few years, I have seen her wide range of design skills, from deck layouts, mockups, and photo-manipulations to her expertise in UI and UX design. She consistently added a lot of value to the projects she worked on, showing us better ways to improve the user journey and create highly efficient UIs. She has taught me a lot about UI and Figma and has given classes to the whole team. Sometimes I cannot believe that someone so young knows so much. Working together has always been a pleasure; we could always count on her commitment and creativity for any project.
Jessica Pezenti
Graphic Designer
Working with Florencia has been an wonderful experience. Florencia is outstanding UX/UI designer. Her attention to detail and elegance in her solutions are truly remarkable. Florencia is not only an excellent facilitator but also a fantastic co-worker, making teamwork seamless and enjoyable. Her invaluable creativity and constant interest in staying updated with new tools and practices significantly boost productivity. Florencia's dedication to enhancing her skills and adopting best practices ensures that she always delivers top-notch results. Working with her has been an enriching experience, and I highly recommend her for any design team or project :)
Ana María Montero
UX UI Designer
Working with Florencia has been an wonderful experience. Florencia is outstanding UX/UI designer. Her attention to detail and elegance in her solutions are truly remarkable. Florencia is not only an excellent facilitator but also a fantastic co-worker, making teamwork seamless and enjoyable. Her invaluable creativity and constant interest in staying updated with new tools and practices significantly boost productivity. Florencia's dedication to enhancing her skills and adopting best practices ensures that she always delivers top-notch results. Working with her has been an enriching experience, and I highly recommend her for any design team or project :)
Ana María Montero
UX UI Designer
Florencia is always willing to listen and comprehend the tasks to find the best solutions, and in the process, I learned so much about UX/UI and user journeys. Her positive attitude and courage to take on new challenges inspire the people around her and create a joyous place to work.
Carlos Ramírez
Art Director
Florencia is always willing to listen and comprehend the tasks to find the best solutions, and in the process, I learned so much about UX/UI and user journeys. Her positive attitude and courage to take on new challenges inspire the people around her and create a joyous place to work.
Carlos Ramírez
Art Director
I had the pleasure of working with Florencia Pavan at UNIT9, where she showcased her talent as a UX and UI designer. Florencia consistently impressed us with her graphic design abilities, delivering creative and high-quality results. Her attention to detail and innovative approach made a significant impact on our projects. She is also an exceptional team player, collaborating effortlessly and fostering a positive work environment. Florencia is a talented and dedicated professional, and I highly recommend her for any design position
Julio Villareal Castellanos
3D Designer
I had the pleasure of working with Florencia Pavan at UNIT9, where she showcased her talent as a UX and UI designer. Florencia consistently impressed us with her graphic design abilities, delivering creative and high-quality results. Her attention to detail and innovative approach made a significant impact on our projects. She is also an exceptional team player, collaborating effortlessly and fostering a positive work environment. Florencia is a talented and dedicated professional, and I highly recommend her for any design position
Julio Villareal Castellanos
3D Designer
Florencia is an excellent UX and UI designer. Her collaborative approach extends across various areas of Graphic Design, and she consistently delivers work quickly and effortlessly. As a 3D designer on the team, I always appreciate having her skills available as an additional tool. Having her on our team is truly invaluable; she’s definitely a crucial part of our machinery!
Aquiles Adrianza
3D Desinger
Florencia is an excellent UX and UI designer. Her collaborative approach extends across various areas of Graphic Design, and she consistently delivers work quickly and effortlessly. As a 3D designer on the team, I always appreciate having her skills available as an additional tool. Having her on our team is truly invaluable; she’s definitely a crucial part of our machinery!
Aquiles Adrianza
3D Desinger