Project Type
Web Design
Project Name
NVIDIA Web Redesign – Concept
The Project
01
A conceptual redesign of NVIDIA’s homepage, built to match the company’s leadership in AI and computing power. At the time of this concept, the site was clear but plain, and it didn’t show how advanced the technology behind it is. This concept turns the homepage into a bold, interactive experience, with an AI feature that tailors the page to each visitor’s interests and surfaces the products and tools most relevant to them.
My Role and Goals
02
I took on the full UX/UI design: strategy, content structure, wireframes, polished UI, for desktop and mobile, and an interactive prototype. My goals were to make NVIDIA’s technology feel as impressive as it is, reorganize a complex site around what each person actually needs and design an AI feature with real user value.
My Process
03
One of the main ideas was to integrate an AI functionality into the website. I didn’t want a help chatbot, but something far more useful that truly changes the experience. I came in with some ideas and used AI to validate and question them, refining the concept until it became the final one.
Ideating the AI functionality
I decided to go for an AI Personalized Journey Mapper: a homepage that adapts to each visitor’s interests. Users pick preferences, write a prompt, or combine both, and the homepage shows them only what is relevant to them. They can also skip it with “Explore without AI” and go straight to a standard homepage.
Creating a user persona and building the idea through UX wireframes
To make the personalization feel realistic, I created a focused persona for the case I wanted to show. I then built the whole journey through UX wireframes, structuring the homepage around that persona’s interests and needs.
Art direction, UI design, interactive prototypes and design system
I set the art direction and designed the polished, responsive UI, then built interactive prototypes that show the personalization flow end to end, supported by a design system for consistency and scalability.
The Results
04
As a concept, this project has no business metrics, and I’m not claiming any. What it shows is how I think: I find the opportunity in a weak starting point, design an AI feature around user value rather than novelty, and carry it through from strategy and UX to interactive, polished UI.
This is not commissioned by, affiliated with, or endorsed by NVIDIA. NVIDIA names, logos and imagery are used for illustrative purposes only.
