Project Type
UX UI & Visual Design
Project Name
UX UI & Visual Design
Client
Multiple
The Project
01
A selection of pitch work where I took concepts from first idea to a tangible, convincing experience. Pitches move fast and have to sell a vision, so art direction, UX structure and UI need to tell the same story from day one.
My Role and Goals
02
I cover the full chain as a UX/UI designer: art direction, experience structure and high-fidelity interface. In most of these projects there was no UX designer before me, so I defined the structure and wireframes from scratch. My goal is always the same: a visual concept and an experience that reinforce each other.
My Process
03
I work in three connected steps, and the interface is never treated as decoration: contrast, accessibility and visual coherence with the concept are part of the experience.
Art direction and UX
I define the brand's visual direction (logo, color palette, typography, imagery, textures, references) and set up the UX structure and components, including UX writing, so the concept has a solid base before it becomes screens.
UI and prototyping
Following both the art direction and the UX, I design the final UI and prototype the key interactions, so stakeholders can feel the idea rather than imagine it.
These designs were created as part of my work at UNIT9.
