Project Type
Web Redesign
Project Name
Robinson Helicopter Company
Client
Robinson Helicopter Company
Live Project
The Project
01
Robinson Helicopter Company is a world leader in high-performance helicopter manufacturing. For Verticon 2025, it needed a full redesign of its visual identity and website to show a new direction: a modern, well-organized experience and a brand as engaging as its aircraft.
My Role and Goals
02
As the only UX/UI Designer and Art Director, I led the project from analysis to developer handoff. Beyond the design itself, I carried the conversation: presenting ideas to C-level stakeholders, aligning workflow with the Project Manager and keeping the client in sync through weekly updates, so feedback arrived early and decisions never stalled.
My Process
03
The existing website held a huge amount of content and was hard to navigate. I turned that complexity into structure first, then into identity, and kept the client involved at every step.
Making the complex simple (UX analysis, sitemap, wireframes)
I audited the entire site (journeys, interactions, structure) to separate what mattered from what was noise. I then redesigned the navigation, built a new sitemap, and tested the layout with mid-fidelity wireframes of key pages, easy to adjust as we learned. The goal was an organized, intuitive site where finding anything no longer means getting lost.
Building an identity and handing it off (art direction, UI, prototyping)
Robinson had a logo, typography and colors they wanted to keep, but no consistent identity. I developed several art direction proposals and refined them with client feedback: powerful imagery, a stronger typographic system, and a light UI that makes a large amount of information easy to read. I designed high-fidelity responsive screens across key breakpoints and interactive prototypes, then handed over a UI kit and detailed interaction documentation, working directly with developers so the design survived the move to code.
The Results
04
The redesign was successfully launched at HeliExpo Verticon 2025, with positive feedback from the client, the developers and industry professionals. Taking full ownership of UX, UI and art direction on a project of this scale is the kind of challenge I look for.
This project was created as a freelancer for Augmented Island Studios.
