I began defining the art direction, then moved into UX wireframes, UI and interaction design, building the design system progressively as the screens took shape. The visual language is an elegant dark mode with glass effects, subtle textures and intense gradients that act as focal points of light. Much of the work was adapting data visualizations so complex information stayed easy to read within that language. I also designed how the site feels to use: card reveals, hover effects, parallax scrolling and small micro-details that, to me, make the difference between a good page and a memorable one.