Project Type
Gaming App
Project Name
Coke Zero Sugar: Take a Taste
Client
The Coca-Cola Company (Coca-Cola Creations)
The Project
01
To power its #TakeATaste campaign on mobile, Coke Zero Sugar wanted a playful way to engage fans. We created Hide 'n' Take, a retro-style mobile browser game of hide and seek: players race to the top of the fridge and secure their can of Coke Zero without getting caught, across three levels, each inspired by a different shelf and its food-shaped obstacles.
My Role and Goals
02
As the UX designer, I owned the complete experience: end-to-end flows, medium-fidelity wireframes and the edge cases behind every step. My goal was to keep a fast, playful game instantly readable, so that clarity and usability never got lost in the fun.
My Process
03
Although I was the only UX designer, this was never solo work. I partnered closely with the creative designers and, later, the Art Director and UI designers. I'm convinced the best products come from interdisciplinary teams that keep challenging each other's way of thinking.
Owning every detail
I took full responsibility for the experience, down to the scenarios nobody asks about until they break. I mapped edge cases early, planned how the game should respond to each one, and kept the creative designer in the loop while wireframing every step, so intent held up from concept to screen.
Designing beyond the launch scope
The project also included a much more complex game: a scavenger hunt with a real-time map of nearby locations and players, where mini-games let you collect, steal or defend cans, and the first to gather three virtual cans from different parts of the city won a real one. It wasn't released in the end, but the design had advanced in production and my UX work for it was fully completed.
The Results
04
The Take a Taste game shipped, the project goals were met, and the team was genuinely happy with the experience we delivered. Even the unreleased scavenger hunt was taken all the way through to completed UX.
This project was created as part of my work at UNIT9.
